HOW TO SOURCE RELIABLE BUYERS

Nigerian Non-Oil Commodity Export Business is an emerging market that is not yet fully tapped by Nigerians. It is an interesting business with a long, medium and short term business opportunities. While some Nigerians that are tapping into it in the right way, most of the new entrance into this business did not know the right step to take to be successful in this business. Non-Oil Commodity Export Business has three major challenges:

1. Buyer Sourcing and Management
2. Local Sourcing and Quality Management
3. Logistics Management

Out of these three challenges, the toughest is: Buyer Sourcing and Management. For the context of this article, we will be discussing how to source  reliable buyers. There are various method of sourcing for buyers, but I will be discussing the easiest and reliable method that I have used for my clients which is ENHANCING YOUR EXPORT COMPANY IMAGE.

Enhancing your export company image is of serious importance. The way you present your export company to the world is the way they will accept it. Any prospective buyer that gets to know the name of your company will instantly want to know more about you. The best way to enhance your exporting company image is through a Corporate Website and a Strong Social Media Presence.There is a saying, that “first impression, last longer”. The first medium that will carry and promote the image of your company is your website. This will take your company to the nook and cranny of the whole world where you cannot be simultaneously at the same time. It will take your business to the closet of your buyers. Therefore, it is of great importance to have a company website for your non-oil commodity exporting business.

It is also important that the presentation of the website must not be poor. The design, wordings, pictures and arrangements must be appealing to the buyer depending on the type of commodity you are exporting. Also, your contact information must be clear in order for your buyers to contact you easily. An excellent website can take your business to the next level beyond your dreams; it will also give you a strong social media presence which will create more exposure of your company to the international market.

At TOSFAT Concepts, we can help you in building an excellent website that will take your business to the next level.  Our expertise in the Non-Oil Commodity Export Business is an added advantage that we will put to use in developing an excellent website that will portray your company professionally to your buyers.  You only need to supply us your company information and let us know the commodity you are exporting or interested in exporting. We will do the rest of the job and produce an excellent website for you. We will also advice and help you on promoting your website to create a strong media presence and get your company information to be accessed by buyers.

Also, if you already have a website, we can assist you in reviewing your website and advice you on necessary amendment you need to make on the website to meet up to international standard.